{"title":"In Store Merch","description":"\u003cp\u003eOur in-store merch collection features official Beigel Bake apparel and accessories available exclusively through our Brick Lane store and local fulfilment. Each item is designed to reflect the heritage, culture, and character of Beigel Bake, with the same focus on quality and authenticity that we are known for. These products are sold and fulfilled directly by Beigel Bake, with limited quantities available. Availability may vary, and some items may be exclusive to in-store purchase.\u003c\/p\u003e","products":[{"product_id":"shopfront-tote-bag","title":"Shopfront - Tote Bag","description":"\u003cp data-end=\"377\" data-start=\"137\"\u003eCarry a piece of London’s East End with you wherever you go. Our exclusive Beigel Bake tote bag features a beautifully illustrated depiction of the legendary Brick Lane Beigel Bake shopfront. The home of freshly baked beigels since 1974.\u003c\/p\u003e\n\u003cp data-end=\"631\" data-start=\"379\"\u003eCrafted from durable, eco-friendly cotton, this tote is perfect for your daily essentials, grocery runs, or, of course, bringing home a bag full of warm beigels. Lightweight yet sturdy, it folds neatly into your bag and is ready whenever you need it.\u003c\/p\u003e\n\u003cp data-end=\"818\" data-start=\"633\"\u003eWhether you’re a lifelong local, a devoted late-night beigel fan, or just love authentic London charm, this tote is more than a bag – it’s a piece of Brick Lane history you can carry.\u003c\/p\u003e\n\u003cp data-end=\"842\" data-start=\"820\"\u003e\u003cstrong data-end=\"840\" data-start=\"820\"\u003eProduct Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1016\" data-start=\"843\"\u003e\n\u003cli data-end=\"858\" data-start=\"843\"\u003e\n\u003cp data-end=\"858\" data-start=\"845\"\u003eLimited stock\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"901\" data-start=\"859\"\u003e\n\u003cp data-end=\"901\" data-start=\"861\"\u003eExclusive Beigel Bake shopfront design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"940\" data-start=\"902\"\u003e\n\u003cp data-end=\"940\" data-start=\"904\"\u003eStrong, reusable, and eco-friendly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"981\" data-start=\"941\"\u003e\n\u003cp data-end=\"981\" data-start=\"943\"\u003eIdeal for shopping, work, or leisure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beigel Bake","offers":[{"title":"Default Title","offer_id":56702147658109,"sku":"BBW087","price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/1225\/4679\/files\/tote-bag.jpg?v=1755247851"},{"product_id":"beigel-bake-classic-white-t-shirt","title":"Beigel Bake Classic White T-Shirt","description":"\u003cp\u003eOur Beigel Bake Classic White T-Shirt is crafted from 100% premium cotton, offering a soft, breathable feel that’s perfect for everyday wear. Designed for comfort and durability, this tee delivers a relaxed yet structured fit that works just as well on Brick Lane as it does anywhere else.\u003c\/p\u003e\n\u003cp\u003eFinished with the iconic Beigel Bake branding, it is a simple statement piece that celebrates tradition, culture, and quality. Available in Small, Medium \u0026amp; Large.\u003c\/p\u003e\n\u003cp\u003eAvailable in store as well\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% cotton Soft, breathable, and lightweight\u003c\/li\u003e\n\u003cli\u003eClassic unisex fit\u003c\/li\u003e\n\u003cli\u003eDurable fabric designed for everyday wear\u003c\/li\u003e\n\u003cli\u003eOfficial Beigel Bake merchandie\u003c\/li\u003e\n\u003cli\u003eA timeless staple - effortless, comfortable, and unmistakably Beigel Bake.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beigel Bake","offers":[{"title":"Medium","offer_id":57589482815869,"sku":"BBW086","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Large","offer_id":57589482848637,"sku":"BBW094","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"X - Large","offer_id":57867363811709,"sku":"BBW095","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/1225\/4679\/files\/0000_unisex-classic-tee-white-front-693f4277d51c0.jpg?v=1765976578"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/1225\/4679\/collections\/ADASDA.jpg?v=1765979705","url":"https:\/\/www.beigelbake.mom\/collections\/in-store-merch.oembed","provider":"Beigel Bake","version":"1.0","type":"link"}